Levenson, Legion Share Their Specialties

NEW YORK Levenson & Hill has partnered with Hispanic shop Legion Advertising to provide general-market and Latino advertising services for all their clients, the agencies said.

Among other brands, the partnership will serve Fort Worth, Texas-based Bimbo Bakeries USA, the American unit of Mexican food giant Grupo Bimbo. Legion of Arlington, Texas, has been the Hispanic agency for Bimbo since 2000, handling creative and strategic marketing planning for the company’s U.S. Hispanic efforts. The agency’s responsibilities include the promotion of all of Bimbo’s imported brands, including Bimbo bread, Marinela snack cakes and Tia Rosa tortillas.

Legion,