Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Letters – Looking Out for the Little Guy
This is in response to Nick Carpathia’s letter [June 10] about owners who actively pursue “bad” new business.
Since the events of Sept. 11, many of the best and brightest owners in the ad business have displayed new levels of integrity and decency. They’re finding tangible ways to replace lip service about “how the company looks out for the little guy” with positive and enlightened actions. Instead of tending to their insatiable egos, these owners are doing what’s right for their companies and employees.
That means making sound deals and walking away from bad ones.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in