Frey piece unfair to PR
It's disturbing when Adweek's Washington bureau chief has such an unfair, inaccurate and just plain wrong opinion of public relations ["Telling Lies, Selling Evil," Jan. 30]. ("nothing more than lying and manipulation, if the real truth be told….") Ms. Melillo needs PR counsel. Thankfully, I am too busy spinning to be available.
svp, agency communications
I have always been flattered when you've approached me for Adweek's "Just Asking" column. I've often expressed concerns about answering some of the questions because I would have to denigrate the work of other agencies, something I do not like doing publicly.
However, I was happy to put my two cents in when you sent me the positive question, "What brand's advertising are you most looking forward to in the Super Bowl?" [Jan. 30] And it is precisely why I am so upset my answer was misquoted, turned completely around and ended up denigrating a classic spot.
What I said was, "I hope they eschew the lowest-common-denominator fart jokes." That part your magazine got correctly. But I went on to say that an example of intelligent beer advertising was Budweiser's classic spot with the horses playing football. (There's a disputed play, and a "horse referee"—a zebra—comes on the field to look at the playback video.)
That classic spot is well-loved by many. I'm afraid your misquotation of my response makes me look like a complete hack on crack.
Please set the record straight. "Zebra" is a great spot and is precisely the kind of advertising I look forward to seeing more of.
group creative director