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Don’t dump pharma in with alcohol and tobacco
The saddest thing about the Adweek Web poll on whether pharma companies can be trusted to self-regulate [A&C, July 18] is the framing of the question, which lumps pharma in with alcohol and tobacco. While pharmaceuticals have side effects, their intent is to cure diseases, including many caused by alcohol and tobacco. If the ad industry is this cynical, what can we expect from Congress?
I for one have confidence in PhRMA, the industry’s trade group, to do the right thing.
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