Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

ONDCP verdicts bring back that sinking feeling

The ONDCP case and verdicts [Adweek, Feb. 28] have shaken to the core many of us managers who have ever worked on a government or regulated client at an agency.

We’ve all felt the financial pressure to “bill out inventory” and wrangle unsympathetic creatives’ timesheets on all kinds of accounts, to meet group, office or divisional projections. Those of us who’ve worked on “public” accounts (military, energy, healthcare, etc.)



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in