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‘Smart guns’ are as useful as ‘young guns’
Rick Boyko’s “Short Changed” [A&C, Dec. 6] was on the money. Sorry for the pun, but it’s true.
As Mr. Boyko points out, young creatives understand strategy and are able to solve problems. They are more open to “out of the box” thinking than creatives who have worked years on an account (whose knowledge is good but can be restrictive). And yes, young creatives need to be paid better.
It’s all about “fresh thinking.”
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