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Judge the top shops by staff satisfaction, too
The Agencies of the Year have been chosen [Adweek, Jan. 10], and the debate goes on: Were these the best choices? Supporting each selection are a host of statistics: new business won, awards won, campaign effectiveness. But I would add another category worth measuring: employee satisfaction.
Much of an agency’s success can be attributed to how much people like working there. Internal surveys or testimonials could reflect that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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