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Magna model is working just fine, thank you
Recently, wrinkles in the Magna Global model for consolidation have been seized on in certain quarters as a weakness. Voices at media companies and within our own Interpublic Group agencies question the effectiveness of our negotiation division in the upfront. Questions are raised, at times in publications like Adweek [“IPG Reconsiders Magna’s Approach to Buying,” Aug. 23], about shortcomings in our process. Is there merit to such comments, or are they coming from people who are simply threatened by the changing media environment?
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