Letters

What women do want? Their magazines

While the article “What Women Don’t Want? Soap Operas” [Nov. 1] addresses the looming quandary about the missing female daytime audience and network television’s dilemma as it experiences increased fragmentation, this key demographic, 18-49-year-old women, has consistently stayed with one media outlet—women’s service magazines.

Woman’s Day, Family Circle, Good Housekeeping, Ladies’ Home Journal, Redbook and Better Homes and Gardens have been a part of women’s lives for generations, and despite the proliferation of media, these titles have maintained their readership.