Letters

Steven Grasse’s dig at Alex Bogusky

I guess in the end it makes sense why Steven Grasse would decide that Alex Bogusky is his most despised person in advertising [On the Spot, Sept. 20]. When your agency makes a large part of its living selling cigarettes to kids, you’re not going to like Alex Bogusky very much.
Truth.

Kirk Souder
Cancer survivor
President, executive creative director
Publicis & Hal Riney
San Francisco



While Steven Grasse’s slap at Alex Bogusky smacks of calculated outrageousness (“Ooh, look at me! See how naughty I am!”), the lad does have a point.