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No-pitch pitches would make the strong stronger
I just read Alison Fahey’s column on Subway’s no-pitch pitch [Aug. 23]. I’ve worked at a couple of places that embrace the whole blown-out, fully integrated pitch-theater march process. The idea that an agency could be saved all this trouble is appealing. It would only work well, though, for places with established winning records. Goodby and Crispin Porter and the Fallon of the past can let their work speak for itself.
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