Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How to make reviews better, not just shorter
I like what Subway did in bypassing a formal review [“When a Pitch Is Not a Pitch,” A&C, Aug. 23]. But the issue is not only how to make reviews shorter. It’s how to make them better. A few suggestions:
1. Stop asking for reels. Ask only for the agency’s best commercial and why they think it is the best. This would help you get a feel for how they think.
2.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in