Letters

Have it your way. As long as the premise is sound

Enough already. Just because a commercial is dry in performance and execution doesn’t mean it’s smart and insightful. It’s also becoming rather boring to read spots reviewed by other creatives, especially when all they do is praise.

“Loved your ad!”
“Yeah, yours rocks.”
“Well, see you at Cannes.”
“Yeah, I’ll be the one posing smugly.”
“Hey, me too.”

Here’s the truth regarding the Burger King commercial reviewed in Best Spots [March 22]: People like it when others order the same meals as they do.