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Those not-so-objective search consultants
Your feature about the search consultants [“What Agencies Think of Search Consultants,” Aug. 4] is perceptive and accurate. One thing I don’t get, however: The consultants sell themselves on their ability to be objective and level the playing field. So how can clients hire consultants who accept money from advertising agencies?
Pile and Co. even has an “In the Spotlight” section on its AgencyComPile.com site (this month it’s Lowe). They charge the agency for this.
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