Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
‘New Optimism’ is regurgitated junk
On Dan Fietsam’s “The New Optimism” [A+C, Feb. 10]: Dan, when you crawl out from under the rock you think is “this ad business thing we do,” let me know if you’ve heard your own heart thump a beat lately that wasn’t programmed by the massive, mega-hip propaganda club you seem invested in impressing.
Our business can be more than subversively manipulating people to “touch the brand.” That is, if we strive to represent something a wee bit greater than the sum of all the “authentic,” “legitimate,” “credible” poop we’ve been force-feeding each other.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in