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Careful What You Wish For
To the detriment of their agencies, current clients and employees, I find agency owners pursuing new business based upon what their egos, not common sense, dictate. This manifests itself as wooing—and winning—new business most of us wouldn’t want.
These guys want the opportunity to tell their stuffy cocktail party friends, “We have this big airline account now,” or “We have this state contract.” It’s not about having some money and a company to call your own.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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