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Agency Web Sites Leave a Bad Impression

Recently, I was looking for some print ads for a class I am teaching. I wanted ads from big companies for familiar everyday products that students might recognize. I decided to go to the big-agency Web sites, find some ads for household staples like cereal or coffee, and insert them into my presentation.

The task, to my surprise, proved much more daunting than I had expected. I spent two hours visiting 10 agency Web sites and came up empty-handed.



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