Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

West Wing Endorse ment A Coup? Readers Think Not

T he product group director for Johnnie Walker thinks the product placement for Johnnie Walker Blue in NBC’s The West Wing was a coup [Dec. 17], but I wonder.

In the scene, the character Leo McGarry, President Bartlet’s chief of staff and an alcoholic, first rebuffs an offer of a drink, but then relents. After his guests leave his hotel room, he empties the room’s mini-bar and becomes stumbling drunk.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in