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Product Placement: The Future of Advertising?
I couldn’t disagree more with Jack Feuer’s column “Unwelcome Guest” [A&C, Oct. 22].
He’s right about two things: the invalidity of any “count” of daily ad exposures and the existence of plenty of examples of clunky and heavy-handed product placements.
But tell that to the people who got Reese’s Pieces into E.T. or the technology marketers falling all over themselves with every new James Bond release to equip “Q” and 007 with their latest/greatest toys and fancy cars.
Yes, some ads are poorly done.
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