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Horror Today, Sale-athon Tomorrow?
In the almost 20 years that I’ve been a practitioner of advertising, first as a copywriter and more recently as a director and a consultant, I’ve been involved in my share of schlocky holiday assignments. Remember “Celebrate the red, white and blue for a lot less green”? That was me.
Sure, being invited to participate in an assignment like that always gave me a vague sense of unease. But I couldn’t articulate exactly what bothered me.
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