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What’s Up With Adweek’s Budweiser Critique?
Iam responding to Barbara Lippert’s biased, off-the-mark comments regarding Charles Stone’s engaging, deservedly celebrated “Whassup?” campaign [Creative, July 3].
No doubt, there is a spiritual bonding that lies at the heart of the commercials. It resonates not only with these men but permeates African-American culture and is inextricably linked with our entire experience in this hemisphere. Speaking in code, slang and gestures not known to whites is as natural as breathing to many members of our race; at one time, our next breath might have depended on communicating this way.
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