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He Said, He Said
The Belding Debate

In Al Stewart’s story about why I did not create the Call for Entries for this year’s Belding Awards [Adweek Western, May 7], he got some basic facts wrong.

Readers were left with the impression that contrary to the tradition of Sweepstakes winners—creating the next year’s Call for Entries—I refused to do so. And to make matters worse, [that I] waited until the last minute to inform the Belding people of my decision.

In early October, we were briefed on the assignment.






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