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Dot-coms Should Have Seen Crash Coming
Several of your points in the article on interactive agencies hit a nerve [Adweek IQ, “Dot-calm,” Feb. 12]. For example, looking for areas where it makes sense to do interactive business, lead time, improving existing sites and movement to synergistic campaigns.
To say that [with] “the prick of the Nasdaq bubble,” [the party] was “sud denly—unexpectedly—over” fails to hold anyone accountable for the dot-com rash and crash.
“The Internet Bubble,” published by the editors of Red Herring, was only one of many warnings.
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