Letters

Point, Counterpoint
I write in gushing praise of Debra Goldman’s column “Bad Ad-itude” [Consumer Republic, Jan. 26].
It is insightful, profound and absolutely correct.
The fact is, the notion that consumers are cynical about advertising, that you have to “get under” or around their radar, that they ignore or are accepting of advertising, is a massive con job perpetrated on this industry, on clients and on consumers by cynics who need to create this nonexistent problem to justify their bankrupt solutions.
Instead of being able to do good advertising that rewards consumers for their interest and participation, many of today’s advertising people cop out and do nonadvertising–advertising that lies about what it is by pretending to be something else.