Letters

Smoke and Mirrors
The recent article by Barbara Lippert, describing how Philip Morris asked Young & Rubicam to produce a $100 million campaign aimed at curbing youth smoking, is distressing and depressing [Critique, Dec. 14]. You’re familiar with Y&R, aren’t you? It’s an agency that has created cigarette advertising for the past 50 years. Statistics show that the majority of teens who smoke are smoking a Philip Morris brand. So this advertising has been partially responsible for helping to addict an estimated 3,000 kids daily.
Critics have questioned Philip Morris’ motives.