Letters

Lincoln’s National Advertising To Break Later This Summer
Your news story titled “Lincoln Breaks Work” [Adweek Western Edition, May 29]
misrepresents Lincoln’s advertising and marketing initiatives.
Lincoln is aggressively working to own the American luxury domain among automakers, which we
plan to do through a number of initiatives, including marketing.
As we gear up for the U.S. Open this summer, consumers (and those in the marketing world)
will see how Lincoln delivers American luxury in everything it touches.
The advertising mentioned in the article is not a national campaign–it’s local product developed for our Lincoln Mercury Dealer Associations.