Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Media Agencies: Playing the Numbers Game
Ienjoyed reading “Media Gambit: The Scramble for Supremacy” [Media Agency Report, Dec. 20]. The analysis, planning, buying and selling of media time and space has seen more change than any other area of marketing and advertising. If our minds are boggled at the speed of change and the number and types of options available today, we ain’t seen nothing yet. The need for media specialists, be they with full-service advertising agencies, media dependents or media
independents, has never been greater.
One thing remains constant, though: Good media people know their numbers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in