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From the Goldman File . . .
While Debra Goldman’s “Who’s on First?” column [The Consumer Republic, Nov. 24] broke no new ground and failed to present a coherent point, it tantalized with an interesting “study,” and it took another characteristically gratuitous swipe at account planning. Ironically, the sentence after her weak slam at planners suggested a technique that every planner knows and most use. Planners of the world unite!
Thomas Magnus
Partner, Director Of Account Planning
The Sawtooth Group, Woodbridge, N.J.
One of the best things about coming to the ad industry is I get to read Debra Goldman’s column and it counts as work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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