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More Cougars Controversy
In Edward Caffyn’s correspondence [Letters, Aug. 3], he expresses an ethical problem with Goodby, Silverstein & Partners’ documentary-style girls’ basketball campaign for Nike. But when the majority of Nike’s advertising is already based on hyperexaggeration, what difference does it make if the Charlestown Cougars really exist?
Enshrining overpaid athletes as they perform superhuman feats without breaking a sweat is Nike’s trademark. But if Nike ever wanted to embark on a truthful ad campaign, perhaps they could show Nike people who really do break a sweat–their employees who perform superhuman feats in Nike sweatshops throughout Asia.


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