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Polls Apart
Debra Goldman's column about understanding polls in relation to the Bill Clinton/Monica Lewinsky affair ["The Consumer Republic," Oct. 26] is the most perceptive writing I've seen from any columnist, any publication, any pundit.
Jay Schulberg
Vice chairman, chief creative officer, Bozell Worldwide, New York
Casino Royale
The article on the MGM Grand ads [Adweek West, Oct. 26] accurately depicted the campaign. I was distressed, however, to see that the creative credits weren't mentioned.
A lot of people put in long hours to make the spots look effortless, but if any one person deserves to take a bow for the work, it is art director Christopher Dean.
Stephen Creet
Chief creative officer, Young & Rubicam, San Francisco
Placement Is Everything
Thank you to outdoor advertising companies in Pennsylvania, Ohio and New York for declining to use the "Treat the bitch right" advertisement for Affiliated Animal Health [Adweek Southeast, Nov. 2].
We in the outdoor advertising industry have a visible form of advertising and when an advertisement such as this is put on display, it gives those who do not like billboards more ammunition to fight the industry. The vendors would have received more complaints than compliments with this "daring" style of advertising.
Don Wright
President, Billboard Consultants, Murfreesboro, Tenn.
Escape Hatch?
Just a brief comment regarding "Arnold's Revenge" [Adweek, Oct. 5] about the Hatch awards show. The same feeling-slighted attitude contributed to the demise of the Women's Advertising Club of Rhode Island's Supershow. Good-bye, Hatch.
Louise R. Cote
Owner, creative director, Katmandu Studio, North Attleborough, Mass.
For the Record
Among the athletes featured in Leagas Delaney's new basketball campaign for Adidas is Antoine Walker of the Boston Celtics [Adweek, Oct. 26], not Antoine Carr In Creative [Nov. 2], DDB Needham's John Staffen was group creative director on the New York Lottery account from 1991 to 1998.
The original "Hey, you never know" campaign and themeline were created by Paul Spencer and David Angelo.
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