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Polls Apart
Debra Goldman’s column about understanding polls in relation to the Bill Clinton/Monica Lewinsky affair [“The Consumer Republic,” Oct. 26] is the most perceptive writing I’ve seen from any columnist, any publication, any pundit.
Jay Schulberg
Vice chairman, chief creative officer, Bozell Worldwide, New York
Casino Royale
The article on the MGM Grand ads [Adweek West, Oct. 26] accurately depicted the campaign. I was distressed, however, to see that the creative credits weren’t mentioned.
A lot of people put in long hours to make the spots look effortless, but if any one person deserves to take a bow for the work, it is art director Christopher Dean.
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