Letters

Show Business Regarding Judy Warner's story, "Arnold's Revenge" [Adweek New England, Oct. 5], in which she reports that some people inside Arnold feel slighted by the annual Hatch show, we feel the need to respond to what we think is a troubling reaction to the whole concept of award shows. First, we have great respect for Arnold. Its work for Volkswagen is terrific and deserves the worldwide accolades. That said, here's our take on the situation: It's unfair for anyone to vent their frustrations on the Advertising Club of Greater Boston (the show's sponsor). They're not doing the judging. The club cannot and should not influence the judging process in any way. Once you go down that road, you severely diminish the integrity of the show and make it almost impossible to attract top-rung talent. Second, to suggest that Best in Show should be determined as much by the size of an agency's entry check as by the caliber of its work sends chills down our spines. To us, one of the wonderful things about Hatch is that a tiny shop has as much of a shot of winning Best in Show as a big agency. Even the occasional freelancer or college kid has that same chance. It's happened in the past, and we hope it keeps on happening. Finally, this is all subjective stuff. What might dominate at the One Show or Cannes isn't necessarily going to dominate at Hatch and vice versa. Hey, we've all been there. You just have to accept that it's the opinion of one group of judges at one moment in time. If you're fortunate enough to reign supreme one year and not the next, then all you can do is move on. Because over time, it's always the work that prevails. Ernie Schenck and Jamie Mambro EVPs, creative directors Hill, Holliday, Connors, Cosmopulos, Boston Grand Theft Auto I'd like to inject a little humor into the ongoing dialogue spurred by "Too Close for Comfort?" [Adweek, Aug. 24] and the latest revelation from Richard Lei [Letters, Oct. 5] about similarities between David Ogilvy's work for Rolls-Royce and an ad for Pierce-Arrow 25 years earlier. The legendary copywriter Howard Luck Gossage intentionally knocked off Ogilvy's apparent knock-off. His 1965 version: "At 60 miles an hour, the loudest noise in this new Land Rover comes from the roar of the engine." Gossage gave an inscribed copy of the ad to Ogilvy, writing: "To David: Imitation is the sincerest form of larceny." Kenneth Anderson Creative director Applied Graphics Technologies, L.A. For the Record The familial relationship between Stacy Wall and Dan Wieden was incorrectly characterized in a Creative story [Adweek, Oct. 12] In an Oct. 12 news item, the incumbent for Midas Inc. prior to 1995 is Wells Rich Greene BDDP, Chicago and New York. Adweek welcomes letters. Send them to: Letters to the Editor, Adweek, 1515 Broadway, New York, NY 10036. Or fax them to: (212) 536-1416. Letters may be edited.

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