Latrell Sprewell: You've Got a Friend
Icouldn't let this one slide.
Reading Adweek's Letters page [July 5], I was appalled by Trevor Armstrong's condemnation of Latrell Sprewell in And1's "American Dream" commercial, which was chosen as a Best Spot for May.
Sorry to disappoint Mr. Armstrong, but Sprewell is more than "a common thug"--he's a great basketball player. The ad was selected because it was creative and, yes, edgy. I hope it makes the list for Best Spots of 1999!
I'm sure Latrell Sprewell is reminded every day about the choking incident of his Golden State coach, P.J. Carlesimo. Sprewell has always admitted he made a mistake. Please let him move on.
In the meantime, I will continue to proudly wear my Knicks No. 8 jersey.
Sales support manager
YAR Communications, New York
For the Record
In Adweek's Account Planning Group Awards special report [July 12], some executives were incorrectly identified. At Campbell Mithun Esty, Reid Holmes should have been listed as associate creative director/copywriter and Dan Humphreys as associate creative director/art director for the MoneyGram campaign. On the client side, Jeffrey Wilcox was vice president of marketing. Also in the APG section, information supplied by Mullen was incorrect. The name of the copywriter on the agency's Monster.com advertising was Dylan Lee In Accounts in Review/2 [July 12], the status of certain executives regarding DDB's pitch for Deloitte Touche Tohmatsu International was misstated. Director of new business Lisa Spielman will coordinate the pitch. The agency has not decided what role, if any, co-chief creative officer Steve Landsberg and group creative director Ken Shuldman will play in the pitch In the Superbrands supplement [Adweek, June 21], the agencies for Citigroup in the financial-services section should have listed Merkley Newman Harty and McCann-Erickson, both in New York. The parent company for Scotties facial tissue should have listed Irving Tissue, New York, which holds a long-term exclusive license for the brand.