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Yankee Go Home?
I absolutely love the “YANKS” campaign featured in your Oct. 5 issue [Creative]. I laugh hysterically at every commercial. I’m sure it will continue to clean up at the awards shows, but I never understood why George Steinbrenner would hire an agency outside of New York to create it. After reading the article, I now understand. The campaign is not for the Yankees, it’s for Adidas. Oh! I wonder how many other people are making the same mistake?
Larry Vine
Executive vice president, creative director
Carlson & Partners, New York
Tremors
Just read the article about DDB Needham and Mrs.
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