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Advertising is a dog-eat-dog world, but at the kind of exotic creative pow-wows some agencies like to hold, it can be more like lion-eat-ad-executive.
Such was almost the fate of David Apicella and Chris Wall. The co-creative heads at Ogilvy & Mather in New York jetted off to South Africa this month for a meeting of Ogilvy’s Worldwide Creative Council, a board of 12 top creatives that convenes quarterly. The morning after a day of meetings, the group boarded two open-cab Land Rovers for what they thought would be a relaxing jaunt—a tour of the Mala Mala game reserve.
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