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What do bubble wrap and a greased pig have to do with department stores? Absolutely nothing.
And that’s the point in a new advertising campaign from Doner. The Southfield, Mich., agency has created two quirky 30-second television spots for Mills Corp., which is opening new stores in several markets nationwide. Both ads employ mambo music and have a retro feel.
“Mills is a unique and entertaining place for individuals and families to go,” said Doner creative director Jon Parlato.
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