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NEW YORK Three TV spots for Technical Consumer Product’s Fresh2, a new lightbulb that absorbs odors, focus on situations in which not being able to smell bad things is a mixed blessing.
The commercials were directed by Cole & Roy of RAW/Progressive Films in Los Angeles for the Communications Factory in Cleveland.
“Aunt Mildred” shows a boy staring aghast at his elderly aunt. “He’ll never smell his chain-smoking aunt,” onscreen copy states as music swells, “but he’ll still have to kiss her.”
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