Let There Be Lots of Lights

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It’s not Miracle on 34th Street, but Eisner’s new television work for the Maryland Lottery literally brightens holiday spirits.

The setting for the shop’s four TV spots is Baltimore’s 34th Street, where a 50-year tradition of residents decorating their row houses with thousands of lights and other Christmas displays has become must-see viewing for tourists and locals alike

In each spot, the lottery’s “Let yourself play” theme is built into a mini-story. In the 60-second scene-setter that kicks off the campaign, two residents describe their street’s glittering obsession as “a little bit of Reno, a little bit of Times Square.”



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