Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Launch Partnership, a division of Temerlin McClain, has created a grand opening campaign for Hollywood Casino Shreveport.
Spending for the initial eight-week effort breaking this week is just over $3 million. Ads target the Dallas and East Texas markets.
Three humorous television spots depict outrageous responses to either winning a trip to Shreveport, La., or, alternatively, missing the bus. In one spot, a man throws an airport tantrum when he misses his flight, jumping up and down, screaming into a bystander’s cell phone and drawing the attention of security.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in