The Less Original The Better

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Gather ye rosebuds while ye may. A nod is as good as a wink to a blind horse. Houseguests and fish stink after three days.

Shoptalk enjoys frequenting the Cliché Finder on the Web (www.west egg.com/cliche), but didn’t realize there was more than second-rate headline-writing inspiration to be found there. Luckily, Barry Farber is here to set us straight.

The author of The 12 Clichés of Selling (and Why They Work) (Work man Publishing) has little use for the innovative, the novel or the newfangled.



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