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ATLANTA The South Carolina Department of Parks, Recreation and Tourism is keeping its $6 million ad account in the state, tapping the Leslie Agency in Greenville and Rawle Murdy in Charleston to handle the business, the client said.
The two independents bested four other, undisclosed shops for the work. The Leslie Agency, the incumbent on the business, will handle creative and produce the state’s visitors guide. (The shop has been involved with South Carolina’s tourism account since 1979.)
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