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Gains Creative, Media Duties for Wireless Specialist in 3 States
ATLANTA–AirGate PCS, a Sprint USA affiliate, has assigned its creative and media duties to the Leslie Agency in its battle for cellular market share in the Carolinas and coastal Georgia.
“Leslie buys more media than any other agency in our local markets,” said Leslie Rothman, director of marketing operations at AirGate PCS.
The fast-growing cell phone market is aggressively contested.
“It’s going to be touch and go competitively,” said Carlos Jimenez, agency president.
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