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Leslie Lets Go of BI-LO

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ATLANTA BI-LO Supermarkets has placed its advertising account in review, sources said.

The Leslie Agency in Greenville, S.C., which has held the estimated $3 million account for 27 years, declined the invitation to defend the business.

"I think they might need a fresh look at things," said Leslie president and creative director Carlos Jimenez. He added that the shop would continue to handle assorted projects in diversity marketing, public relations and planning for the Mauldin, S.C.-based company.

In January the client, a division of Ahold USA Retail in Chantilly, Va., combined its operations with Birmingham, Ala.-based Bruno's Supermarkets.

Agencies contending for the now combined business, valued at $5 million, are: OneSource in Atlanta, Henderson Advertising and Erwin-Penland, both in Greenville, O2 Ideas in Birmingham and The Richards Group in Dallas, according to sources.

The client could not be reached for comment.

BI-LO operates 303 supermarkets and 140 Golden Gallon convenience stores in the Carolinas, Georgia and Tennessee. Bruno's has 188 locations in Alabama, Florida, Georgia and Mississippi.