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ATLANTA The Leslie Agency said it has launched its first work promoting the opening of 55 RiverPlace condominiums.
Greenville, S.C.-based Leslie has developed a campaign for the local client that includes print, outdoor and collateral materials. “Imagine … Greenville’s new urban retreat” is the theme.
Carlos Jimenez, agency president, said RiverPlace would change the city’s image.
“RiverPlace is going to help establish Greenville as one of the nation’s truly great downtown residential areas, as well as a legitimate tourist destination,” said Jimenez.
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