Radio in the Nude and Shapiro Music, two of New England's most frequently awarded commercial production companies, will soon leave Boston and relocate to other markets.
The owners of both firms said the continuing consolidation and contraction in the local market, resulting in fewer agencies producing commercials, drove their decisions to relocate.
Radio in the Nude owner Andy Lerner in the next few months will move his business to state-of-the-art, 2,500-square-foot office space in Santa Monica, Calif.
Noting that he spends several weeks a month in Los Angeles casting for spots and working on other aspects of his business, Lerner said he simply grew tired of constantly traveling. Besides, "most of my clients are not in New England," he said.
A sound engineer by trade, Lerner began his career in the 1970s at Boston recording studio Soundtrack. He has run Radio in the Nude for almost eight years and has helped nearly every regional agency of note create ads.
Lerner last month teamed with Marc Gallucci of Arnold Communications to create a humorous spot for Cider Jack that was honored at the seventh annual Radio Mercury Awards competition.
David Shapiro and Andrew Sherman of Shapiro Music, which creates original themes for television and radio spots, also cited an increase in out-of-town clients as the reason for making a move. After operating their business in Boston for the past six years, Shapiro and Sherman will relocate to New York's Soho district, teaming with video editor Alex Frowein in a new venture called SFS.
A few years ago, some 90 percent of Shapiro Music's revenues came from local agencies. Today, more than 75 percent of its business comes from other markets, principally New York. "There's been a lot of consolidation in [Boston]," Shapiro said. "I love Boston . . . but this [move] makes sense. It's motivated by business conditions."
Both Lerner and Shapiro expect to remain in Boston through the summer to finish up current projects. They hope to begin working in their new locations this fall.