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LOS ANGELES The Benchmade Knife Co. has named Leopold Ketel & Partners as its strategic positioning and brand-marketing agency, the shop said.
Benchmade, a 15-year-old cutlery manufacturer, initially tapped Leopold Ketel in January to work on a branding study, said Greg Mooney, vice president of sales and marketing for the client in Oregon City, Ore. At the time, Benchmade had conversations with several branding agencies, including Addison Whitney in Charlotte, N.C., Directions Marketing in Portland, Ore.,
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