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Who’s that behind those Foster Grants? It’s now Leonard/Monahan, which was named agency of record for the Dallas eyewear maker.
The $3-5 million ad account had been handled by Hanft Bryne Raboy Abrams & Partners in New York. No formal review was held, although the client had conversations with agencies in the Dallas area. The company was purchased earlier this year by AAi of Smithfield, R.I., a licenser of jewelry and accessories.
“Leonard/Monahan is the best agency to help us continue to re-energize the special legacy of the Foster Grant brand,” said William Potts, vice president of marketing for Foster Grant.
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