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BOSTON Publicis Groupe’s Leo Burnett in Chicago has won the marketing communications account of KraftMaid Cabinetry following a review, according to the client.
Interpublic Group’s Mullen in Winston-Salem, N.C., also made a final presentation.
Incumbent Doner in Southfield, Mich., an independent shop that had worked on the business for the past three years, did not participate in the contest. Pile and Co., the consultancy here, oversaw the review.
Burnett sibling StarLink will handle media duties.
The client spent slightly more than $4 million in U.S.
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