Leo Burnett Touts Beef

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO–The National Cattlemen’s Beef Association returns to the familiar territory of taste and enjoyment in the latest round of advertising from Leo Burnett here.

TV spots, set to break on Jan. 13, use humor to reassert beef as an enjoyable meal. In one spot, a man stands over a grill. When he checks one of his steaks, the soundtrack cues up Aaron Copland’s familiar “Rodeo” theme. But as the man admonishes, “Not yet,” it is revealed that the music is coming from a full orchestra in his backyard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in