Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Living.com plays upon people’s desire to express their personalities through their furniture in Leo Burnett’s first campaign for the online retailer.
“We were trying to tap that inner decorator in everyone,” said Burnett creative director Dan Fietsam.
Six print ads and three TV spots break today for the Austin, Texas-based e-tailer. Tagged, “Your home, your decision,” each execution shows someone individualizing their furniture purchase.
In one 30-second TV spot, international track star Gail Deevers pushes a button on her computer and then stands up to face a series of love seats set up as hurdles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in