Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Allstate has launched a product dubbed Your Choice Auto Insurance with advertising from its lead agency, Publicis Groupe’s Leo Burnett here.
Television ads, which broke last night, feature the Elvis Presley song, “I Can’t Stop Loving You.” The spots ask the question, “Can you love your car insurance as much as you love your car?”
Allstate spent $110 million promoting its auto insurance last year, per Neilsen Monitor-Plus.
The Your Choice product gives consumers a choice of three optional packages, in addition to the standard Allstate policy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in